Foundation is – as the name might suggest – the foundation to your entire makeup look! For many, this product is a complete ride or die item, the balancing effect, coverage and smoothness that foundation gives you is just amazing when your skin needs a little harmonising. The right foundation is going to blend seamlessly into your face and look like a second skin, and in order to find that perfectly natural product, you need to consider your options for formula, shades, application methods and SPF content. Sounding overwhelming? Not to worry, this complete guide has got you covered!
Your foundation’s formula makes a world of difference to the effect, look, feel and longevity of your makeup. Your options for foundation formulas are…
Stick: A stick foundation tends to be pretty creamy, high coverage and thick. This formula is great for oily skin or uneven skin that needs some colour correction. Concerns such as rosacea or severe acne scarring work really well with stick foundation.
Cream: A cream foundation can be light, medium or full coverage, depending on the density of the product that you’re using. A high coverage cream foundation applied with a sponge is fantastic for dry or acne-prone skin, as it won’t catch on any texture and will always blend in properly.
Cream to Powder: Cream to powders have all the slip and blend-ability of a cream, and then will set perfectly as a powder would. This is the best option if you’re looking for heavy coverage that’s not going to go anywhere.
Powder: A dusting of powder foundation is perfect for oily skin or for those who really want to keep the shine at bay.
Liquid: This is a very popular formula, and you can find it in so many different options for coverage and effect. Liquid is great because you have a lot of control when you’re applying it and it lasts for ages, too. This is easy to mix with other products to switch it up on good skin days. A liquid also layers beautifully with concealers and liquid blushers, bronzers or highlighters.
Pigments: A pigment is a concentrated foundation that can be mixed with serum, moisturiser, SPF, primer and highlighter to create the perfect, customised formula.
Shade is incredibly important to get right; you could have the most expensive and amazing foundation in the world but if the shade is off, you’re going to look totally wrong. So, in order to get your shade perfect, you need to veer away from testing on the back of your hand or on your already made-up face. Instead, swipe two or three shades on your neck and check them in the natural sunlight. The foundation that blends properly with your neck colour is the perfect one for your face.
Application makes a huge difference! A foundation can be full coverage when applied with a sponge and pretty sheer when dabbed on with fingers. A sponge or a wet sponge is great for maximum impact, whilst a synthetic brush will apply your foundation evenly, flawlessly and true to expected coverage without diluting the coverage with oils. Your fingers should be saved for sheer formulas, the oils from your skin combine with the product, sheering it out and causing it not to last as long.
SPF can make your foundation reflect light, so it should be avoided if you’re heading to an event where you’re having your photo taken or if you plan on being in front of the camera a lot. For day to day wear, SPF 30 or 50 will keep your skin nice and protected from the sun’s rays.
Consider these elements to find the right flawless finish foundation for you!