The next step after developing your website is to host the website on the Internet. Web Hosting plays an important role in improving SEO ranking of a website. But most of the website owners not considering the web hosting without realizing the impact it can have on their website’s SEO rankings. One of the major mistakes that most of them doing while choosing web hosting company is that, they just considering only the price. Beyond that there are many other things to consider when choosing Web Hosting service. It is important to consider different factors when choosing the right web hosting provider such as uptime, speed, backup services and many more that are crucial for the best performance and functionality of your website.
A good web hosting provider can affect your website’s SEO in a number of ways and while it is not guaranteed that it will boost your SEO rankings, it can certainly help you a great deal with reaching your SEO goals faster, which is definitely not the case with low-quality web hosting.
Below, I have explained how Web Hosting helps the website’s performance such as speed, availability of your website/uptime.
Speed of the Website
One of the most important factor that helps your website’s SEO ranking is the website’s speed. In order to improve SEO ranking, you should have quick loading website. Suppose if you have the website that loads slowly, the visitors will unlike your website and moves to your competitor’s website. So website speed is very important. A quick and responsive website can rank higher in search engines, so you need to make sure that your web hosting service should provide great speed.
Availability of the Website
Your website should be available every time. Your website’s uptime not only helps to rank your website but also improves reputation as well. If your website keeps going down, its load time doesn’t really make a difference. If that happens often and your website’s downtime is long, your SEO rankings will certainly drop. Website downtime leads to lose your customer and traffic to your website. Your web hosting provider should have fast server and provide you 99.9% network uptime.