Most of us know, SEO is the primary way to get organic traffic and leads but it also has another advantage which is improving the brand reach. As a lot has changed in SEO it has the benefits of branding by reaching the most relevant and important audience. Some Examples of SEO practices which helps in Branding is,
Local SEO gives the achievement of reaching and establishing your brand in the Local market and to the local searches. Local SEO will not only help in the local market but also in the national and global branding as Google results to the user is based on many factors. Some of the factors on which the Google search results were based on were, geographical location, device, search history, type of browser, whether you have logged in or not in your Google Account and more. As the Geographical location is included in the search result it is helpful to the local SEO and not just limited to the user querying with geographical location.
Image and Video Search
Which visual content was in continuous growth you can get popularity. Creating visual content will let you reach people who are visually oriented. Visual content is the area where branding and SEO collaborate and work together.
Long Tail Keyword
Long Tail Keywords help us to reach the relevant subset of the audience in the market. If you focus on this, you can establish your brand to the right set of audience in the market which is worth than simply focus on general branding.
Again we also have other options like Content Campaigns to improve branding and reach. Campaigns in Social Media like Facebook, Quora, Google Ads will expose the brand to the new set of audience and even more to the potential customer. With campaigns, we can increase the traffic of Website which is good for SEO and can achieve the branding as well.
As with textual content, it is important to produce visual content for branding in SEO. Branding and SEO Agencies should look to the opportunity to work together to get both effectively.