When many companies think about SEO as an important marketing strategy, they also consider technical consideration of SEO too. Other SEO parts like Content Marketing, Social Media Campaign are more creative and thus it is interesting too. All the SEO works will not give the expected results if the site is not indexed. So, indexing is the fundamental basis of Search Engine Optimization.
Not just your own indexing, competitors research on search index warranties impact on your indexing. Through some research on what pages your competitor’s index, you can get an idea of what they are ranking and you can implement some of those methods or strategies for your website to index. You can get much of that information readily available to you through a simple Google searches. If you invest some time in your competitor’s indexing and backlinks you will get to know a lot and sort out indexing issues on your website.
Building a website to get online presence is challenging at sometimes, no matter good your content is and how well engages the audience. Indexing takes some time and if you have some consistency then there are excellent opportunity for your site to get ranked well. Getting all the technical aspects of SEO right will reward and has a significant bottom line in the long run.
UX is important too.
Google has changed over the years. Your website should be friendly not only to the search engine but to the visitors too. The Search Engine updates consistently to ensure users are provided with the best possible results for every search and for that Google is focusing on the user-friendly result and Rank Brain Algorithm does that which is driven by pages per session, bounce rate, behavior metric and more. If you don’t have a user-friendly website, bounce rate will be high and because of that, you may lose the advantages of Indexing.
Invest some time in technical aspects of SEO like indexing to get the efforts of so much time investment of Content, Branding, Website Design and more.