In the past few years,’ there is a rapid increase in the use of Custom Bookmarks. They can play a vital role for people having a hobby of reading books. For book readers, these can be made to give them ease. While studying one can use them to remember where they left. All the persons either they are casual readers or intellectuals can use them. At early times people placed a bit of paper or any other material to put it inside the book to recall the page where they left. But nowadays they use beautifully designed bookmarks instead of only simple pages.
Bookmarks printing is one of the best ways to advertise your business most productively. It is the most powerful way of approaching your target audience. In this article, you will come to know how to improve your business worth using this method.
Design Bookmarks that Convey value to the customer:
The best way of increasing your business worth is by giving value to your customer’ which means your bookmark should contain designs and information that will interest the target audience. Try to make them valuable and informative.
Some ideas are:
- Colorful design that matches with the theme of a book.
- Add some useful tricks and tips that are related to your business.
- You can add a list of upcoming events like sports and concerts etc.
- Invitations to join any community group either it is any profitable or not- profitable organization.
- Add inspirational quotes, poems or memes to it that readers like to read.
- Checklists to remind readers about up-coming events like birthday parties etc.
- Mention the related books and author name that audience want to read.
Your bookmark includes your branding, special offers related to your business that will lead to improving business worth.
Uplift your Brand image:
Print bookmarks of the best quality. The quality of it can tell people about the standard of your company, products and services. High-quality print not only looks good on bookmark but looks amazing in the customer’s hand.
- Type of paper stock plays a vital role in increasing business worth. There are multiple options in this regard.
- An ultra-thick paper with a bright finish will protect the bookmark.
- A heavy paper with smooth finishes that offer a high-quality look.
- Recycled cover stock paper that is eco-friendly and gives the best appearance.
You can add loops for tassels other than stock paper only. Printing can be done using Soy inks and petroleum-based inks but soy-inks will give more beautiful colors that can grab the attention of readers.
Once printed bookmarks are ready its time to handover into the client’s hand. There is nothing as special as a beautifully designed bookmark. For this, a good distribution strategy should be adopted.
- Some of the ideas for distribution include
- Distribute bookmarks at events like conferences and festivals.
- Put them into the books that are given or sold to customers.
- Give bookmarks to libraries for free.
- Go to schools and distribute them to students.
- Give them to retailers’ bookstores and college bookstores.
Try to make your message concise, clear and to the point that can grab the attention of an individual. Write a short message that your audience will notice every time they read the book and have a long term impact on the reader’s mind. Avoid using unnecessary details and mentions important details only.
Nowadays by use of rapidly growing technology, there are many online ways of designing them. We can design them online using software. Online Bookmarks Printing is easier to design and can be designed in less time. For this purpose, software is available on the internet free of cost. Saved.io, raindrop.io, booky.io are some of them. This feature is also provided by modern web browsers. We can make them in any shape like vertical or horizontal or in any other shape that you want. The standard size of it is “2 by 6 ” or “2 by7.
A simple bookmark can give an efficient boost to your organization’s reputation in the market. Print them in a way that one side is covered with appealing design and another side with your organizations information such as website, phone number and official Facebook page. Give a reason for readers to think of you every time they open their favourite book.