Logos are one of the most significant factors in the branding of a business. Since, it helps a brand in creating an impact impression on other businesses, so as to stand out in the competitive market. This is why there is a critical consideration while designing a logo so that it depicts the right and the most relevant information of a brand.
A logo should be made with thorough research and clear information that has to be integrated in the design. It is because of the reason that a logo is not just a mark that is made graphically for attraction. But it is a complete yet brief description of business aims and objectives. It is, therefore, necessary for a brand to make a logo that is customized according to a specific company. Today, there exists many custom logo design company that provides the best designing services to the developing and established brands.
Nevertheless, if you are a designer or a business holder wanted the designer to make an amazing and creative logo for your company, it is necessary to research about the types of logos, in order to clear yourself about the selection of logo type for your company. Following are the 6 preeminent types of logo designs.
- Typography
It is a type of logo design that represents a creative side of text in order to depict a meaning. The texts are made in a way that creates an attractive and appealing sense of design which is made through applying different artistic techniques. It can also be made through arranging the letters that makes a picture describing a company well. The design is easy to understand for a viewer, and due to this reason, it is hugely popular among individuals and also every custom logo design company. FedEx is the chief example of this logo type. They used a unique technique to describe their objective by adding an arrow in the text.
- Abstract design
Abstract logos are the complete opposition of typographic logo as these designs don’t involve any text but a design mark that represents the complete information that a company wanted to depict to the audience. It is used where the text doesn’t contain much information, and an image can be more effective. One of the most amazing examples of an abstract logo is the right mark of the brand ‘Nike’ which couldn’t be possible through the word, but its image clearly define energy and movement.
- Emblem
It is the oldest style of logo adopted by companies. It is designed like a seal. Emblem is made with a text inside a symbolic image. It is the classical way that portrays traditions. It is mostly used by government based organizations, schools, and other educational institutions. This type of logo can be seen in many renowned brand names like Starbucks and Harvard University.
- Word mark
These logos include the text ‘company name’ as their logo. It is used where the name of the company has significance over every other thing. These logos help in improving marketing, as most of the people remember a brand through its name. There are many successful brands that use this logo style for their company. Facebook and Disney are the best examples of word mark logo design.
- Letter mark
These types of logos are similar to word mark but the only difference is they don’t use the complete company name but some specific letters mostly the initial letters of the names or sometimes the middle letters if they can represent the company well. There exist many brands which use this form of logos. One of the most relevant name in this domain can be Hewlett-Packard known as ‘HP’.
- Combination Mark
There is no limitation to creativity when it comes to designing a creative logo. It is, therefore, not necessary to use a single logo type for your business. But it can be a combination of two or even more logo forms. These type of logos are used where there is a need to clear the objective through name as well as with an image. These type of logos can be seen in many reputable brand names like Adidas and sprint.
